WHAT'S NEW ON NETFLIX? NEON DESIGNED BY JOANNA GNIADY!
Polish illustrator Joanna Gniady in collaboration with Netflix creates illustrations for a neon mural in Germany.
First ever such a big neon mural telling an animated short story has just appeared in Hamburg. Promoting Sky Rojo - a new Spanish series from the creators of famous La casa de papel, it attracts and makes you stop and think (and laugh).
Berlin based agency MOTOR Kommunikation that art directed the project chose a Polish artist to make simple yet powerful illustrations. Joanna collaborates with magazines, institutions of culture and creative agencies around the world and her clients include Opéra National de Paris, The Guardian or IKEA, to name a few. This time her drawings served as a base for endless metres of properly bent led pipes, forming an unpredictable and humuristic (well, a bit in a dark sense) story.
Sky Rojo is a crime drama that follows three sex workers: Coral, Wendy and Gina, trying to escape their pimps. Netflix neon campaign however only seemingly harks back to the typical for red light districts imagery. A mural dancer, sneaking out of woman-object image, literally and really startingly interprets well known slogan "Girls kick ass". Just take a look!
The luminous instalation, drawing attention of numerous passers-by, is seen not only as a creative advertising but also an interesting project illuminating a problem of sexism and objectification of women.
Art Direction: MOTOR Kommunikation (motor-kommunikation.de)
Ilustrations: Joanna Gniady (joannagniady.com / @joanna.gniady)
Photos and video: Outframe (outframe.de)
Illustrations below can be downloaded with "save as" right click mouse button.
The Guardian / Reviewmagazine cover / editorial
The Telegrapheditorial illustrations
Opéra National de Pariseditorial
The Guardianeditorial illustrations
ELLE Italia / Prima Personaeditorial illustrations
Wysokie Obcasyeditorial illustrations
Pyszne.pl / Just Eat Takeaway.commural illustration
Balenciaga couturefashion illustration
Ruch Muzyczny / Elitismcover & editorial illustrations
CHEAP Festivalposter / exhibition
ELLE Franceeditorial illustrations
ELLE France / Le Saut du Lapineditorial illustrations
Wysokie Obcasy covercover / editorial
Oxford City Councilposter / exhibition
Psychologies Franceeditorial illustrations
Cześć Brat!visual identity
Museum Night in Wroclawvisual identity
The Village Voiceeditorial illustration
Lublin Jazz Festival 2020visual identity
EOS Exploremagazine cover / editorial
Wroclaw Music and Theatre Awardslimited edition illustrations
Twój Styl / Zodiac Signseditorial illustrations
Stella magazineeditorial illustrations
Kids Love Design 2014exhibition
Santé magazineeditorial illustrations
Douglas Adams coversbook covers
Wirtualna Polskamural / interior
iO Donnaeditorial illustrations
Le alternative dell'amorebook cover
Kabuki / Bando Tamasaburopersonal project
71 printspatterns / textile design
Kids Love Design 2015exhibition
Fashion varietypersonal / fashion
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50-020 Wroclaw, Poland
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